Search Engine Optimization, Wikipedia: Warning, the Gambling Metaphor Wastes Resources
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Ethics experts, such as Robert Ray Hedges of Sedona Az, reminds search companies and those who use them that the context/industry as it stands in August of 2009 is a HUGE waste of human resources; noting the exponential rise in competition for the 10 precious locations on Page One of Google.Com results. How many billions of dollars in salaries and valuable human resource time are wasted in the Google Brothers "experiment" with Search Technology Lottery?!STL
A new desktop search/evolution tool, the VirtueBios, is betting that a new user interface based on the concept of intention relevance quotients will be just the ticket they need to win the fight for physical immortality. Does digitaly enhance evolution assistance sound familiar yet?, it shouldn't, because I just started talking about the evolution of intention relevance 8 years ago. This powerful conceptual modality in the evolution of survival aptitude is something we focused on in my previously dispersed evolution index or quotient. When it comes to creating a new user interface that evolves the user, I'm sure humanity will be increasingly interested.
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